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"Customer response is overwhelming," said McDonald's spokeswoman Susan Bergen. The effort is backed by the marketing muscle of McDonald's and Diet Coke product and advertising tie-ins. and its partners have mounted a $100 million advertising and promotional campaign for the sequel. The original Batman reeled in more than $500 million in sales of T-shirts, toys, videocassettes and games. The merchandising of Batman products is expected to be even more lucrative than the box office take.
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While the movie played to packed houses in many cities, some theaters reported plenty of empty seats.
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"About halfway through the movie, I realized this hunk of so-called mainstream entertainment deals with kinky sex, child murder, violence against women and mutilation, not to mention poor manners," said John Cochrane, film critic for a Los Angeles TV station. "That $250 million is the number we would want to beat if we could," he said.Įntertainment industry analysts predicted before the opening that it would gross between $150 million and $200 million, less than the original but still a healthy take in a sluggish economy.ĭespite the success of "Batman Returns," some reviewers have panned the film as too dark and lacking in plot, and many fans have come away disappointed that it did not live up to its advance hype. Reardon said the opening box office for "Batman Returns" raised hopes about the prospects for topping the first film's North American revenues but that it was too early to make predictions. The Extraterrestrial" with a gross of $399.8 million, followed by "Star Wars," "Home Alone," "Return of the Jedi" and "Jaws." Only five films in history have done better in North America, starting with "E.T. The original "Batman," which debuted on 400 fewer screens, took in about $250 million in the United States and Canada and another $155 million in international markets. "Batman Returns" was shown at midnight previews on 1,200 movie screens nationwide Thursday and officially opened Friday night on another 2,600 screens. Michelle Pfeiffer co-stars as the slinky Catwoman, who prowls the film dressed in a black skintight suit. His nemesis is the raw fish-eating Penguin, played by Danny DeVito. The movie, which cost $55 million to produce, stars Michael Keaton as the Caped Crusader. estimated for the weekend includes projected ticket sales of about $14 million for Sunday.
The total of $46,558,000 that Warner Bros. The sequel, which opened with one of most expensive marketing campaigns ever seen, also had the single biggest night of any film, grossing just over $16 million Saturday, Reardon said. It's an all-time industry record," Barry Reardon, Warner Bros.' president of distribution, told Reuters Sunday.The estimated three-day gross easily topped the $42.7 million in revenues from the weekend debut of "Batman," which went on to become the sixth biggest-grossing film of all time. U2’s “Hold Me, Thrill Me, Kiss Me, Kill Me” received a Razzie Nomination for Worst Original Song."Batman Returns" soared to the biggest opening weekend in movie history, taking in an estimated $46.6 million at the box office and smashing the record set by the 1989 mega-hit "Batman."
It received Oscar nominations for Best Cinematography, Best Sound, and Best Effects, Sound Effects Editing. The movie was met with mixed reviews but a strong box office.
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Followed Tim Burton’s Batman Returns in 1992, the movie switched tones from Burton’s darker style to a more family friendly version which was closer to the TV series and had Val Kilmer taking over for Michael Keaton. Two-Face and the Riddler have just formed a pact to destroy the Batman and find out his true identity…can Batman survive?ĭirected by Joel Schumacher, Batman Forever is a DC Comics action-adventure superhero movie.
Chase Meridian (Nicole Kidman), he finds himself with a new ward named Dick Grayson (Chris O’Donnell) who has also found his life shattered by Two-Face. As Bruce Wayne tries to come to terms with his past with the help of Dr. Two-Face (Tommy Lee Jones) is menacing Gotham, and Batman (Val Kilmer) must stop him! Bruce Wayne is also facing a challenge from an insane, obsessed employee named Edward Nygma (Jim Carrey) whose plans for a mind manipulating TV series have led to him taking of the guise of the Riddler. Val Kilmer in all his mouth breathing glory
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